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4 Minutes Read

What Is Google Local Pack? - How To Optimize Your Business For Local SEO and Why It's Important


Optimizing your local SEO by using Google local listings are a great way to drive more traffic to your business. In fact, Google local pack is responsible for sending more than 10% of all users who click on the search result. If you’re not yet familiar with what is Google Local Pack, keep reading and discover how it could help your business attract more customers. But what exactly is Google Local Pack? It’s essentially a set of boxes that appear directly above the first search result for any given business or search category (e.g., restaurants). That being said — let’s see why this should be an important priority for your local SEO campaign and how you can optimize your business for it.

What is Google Local Pack?

Google Local Pack is a dynamic search result that appears on the top of your search engine result page (SERPs) for any given location-based or business-related search. One of the main goals of Google is to provide their users with the most relevant results, based on their search terms and phrases. This means that Google will display different results for the same search depending on the user’s location, device, etc. If you’re using Google, you’ll notice that the SERPs look a little bit different depending on where you are. If you’re located in the United States, you’ll see that the results are different than if you were in India. This is because Google will show you results that are customized to your location, (ie. local SEO). 

Why Is Optimizing Your Business Important?

As we’ve already mentioned — Google local pack is responsible for sending more than 10% of all users who click on the search result. That means that if your business is not listed in Google local pack, you’re missing out on a huge percentage of potential customers. This is not only important because it could help you drive more traffic to your site, but also because your customers could leave your website quickly if you don’t optimize your website for mobile searches. With your website, you want to make sure it’s easy for customers to find what they’re looking for and that it doesn’t put them off. You want to make sure customers don’t leave your website quickly — otherwise, they’re likely to go to your competitors.

How to Optimize Your Business for Google Local Pack?

The first step to optimizing your business for Google local pack is to make sure that your business has a Google My Business (GMB) listing (now called Google Business Listing). The GMB listing is what allows you to appear in local pack so make sure that you’re verified as quickly as possible. After that, there are a few additional steps you can take to ensure that your business appears within the local pack: - Local Keyword Research - You want to make sure that your business appears in the results that are most relevant for your customers. So before you even jump into optimizing your business, you want to do some keyword research to see what your customers are searching for. - Make sure your website is mobile-friendly - This is crucial if you want to rank higher in the local pack. This means that your website should be responsive and optimized for mobile search. - Get reviews and citations - citations include reviews on websites like TripAdvisor, Facebook, and Yelp, among others. These citations and reviews can help boost your ranking in the local pack. - Be consistent with your NAP (Name, Address, Phone) - The more consistent you are with your NAP, the more likely you are to appear in the local pack.

Why is local SEO important and what you should know

When it comes to local SEO, there are a lot of misconceptions out there that can do more harm than good. Many people think that you need to have a physical presence in the town you want to rank for in order to rank for it — but that’s not always the case. There are three factors that affect the visibility of your website: - Rank. This is the main factor. It’s the one that people think about the most. It’s the one that we’ve been talking about in the article so far. - Click. This is about your click-through rate. It’s about how many people visit your site and how many people click on your result. - Conversion. This is about how many people who click on your result finish their purchase.

Conclusion

If you have a business, it’s important to make sure that you’re optimizing it for local SEO. This means that you need to make sure your business name, address, and phone number are consistent across the Web. In addition to this, you want to be making sure that your website is mobile-friendly and that you have a Google My Business listing. If you do these things, you’re likely to see an increase in your traffic and an increase in customers. So make sure that you’re optimizing your business for local SEO so that you can attract more customers to your site.

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