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
Image Source: FreeImages
Search engine optimization (SEO) and user experience (UX) are two fields that are often discussed independently of one another. However, both of these disciplines center around the user and their interactions with websites and apps. Both UX and SEO are integral to successful websites because they help sites function more effectively by creating seamless experiences for users and by enabling websites to reach target audiences through search engines. These two services work in tandem to make sure that users can easily find your website or app when they search on Google, Yahoo, Bing, or any other search engine, as well as ensuring that it’s easy for users to navigate once they land on your site. Let’s take a closer look at how each of these services works in tandem to create a streamlined web design process.
What is Web Design and Why is it Important for SEO?
Web design is the act of crafting a website that is functional and beautiful. Website designers are responsible for creating functional websites that reflect brand identity. All of these elements are critical for websites because they influence how search engines rank websites. For example, the layout of the website, how easy it is to navigate between pages, and how quickly the website loads are all taken into consideration when search engines rank websites. Websites that have web designs that are user-friendly and easy to navigate have a leg-up on their competition because they are more likely to convert visitors into users. Web design is also responsible for shaping the user experience. The way websites are designed can impact user satisfaction and, in turn, conversion rates—which is critical for both online businesses and e-commerce sites.
What is User Experience Design?
User experience design is the process of creating websites and apps that are easy to navigate and enjoyable to use. UX designers use research to understand their target audiences and their needs; creativity to create engaging visual designs; and technology to help their clients’ websites function smoothly. The main goal of UX designers is to create a positive user experience by taking into account a user’s emotions, behavior, and expectations. UX designers make it easy for users to accomplish their goals by creating intuitive interfaces and taking advantage of what users already know.
Why Does SEO Matter for Web Design?
We’ve established that web design impacts the user experience and thereby plays a critical role in the success of any website. Now let’s zoom out and look at how web design impacts SEO. The layout of a website, the copywriting of its pages, and the links it contains act as key factors that determine how successful a website is at attracting visitors through search. Websites with well-crafted web designs and high-quality content are more likely to rank favorably on search engines than sites that are poorly designed. For example, if two websites sell products but one of them has a poorly designed website with broken links and a cluttered homepage, it is likely that the well-designed website will rank higher in search results. If a website is designed well but doesn’t have any relevant or up-to-date content, it is unlikely to rank among the top results.
Why Does UX Matter for Web Design?
High-quality UX can help boost your site’s SEO. A seamless user journey that is easy to navigate and enjoyable to use can help your target audiences find your website and increase the likelihood of them converting. There are also other ways that strong UX can boost a website’s SEO. A website with a strong UX is likely to have a higher page view rate or the percentage of visitors who view one page on a website before navigating to another page or leaving the site entirely. A high pageview rate is a positive sign for search engines that visit websites to evaluate their ranking potential.
How to Achieve High-Quality UX and SEO Together
Web design and SEO go hand-in-hand and it’s important to keep both of these disciplines in mind when designing a website. The best way to successfully achieve SEO and UX goals are to work with a team of experts who are well-versed in both disciplines. Web designers and SEO specialists can use a variety of tools to ensure that their sites are well-designed and optimized for search engines. For example, using semantic HTML tags, such as head> body> h1> h2> h3> h4> h5> h6> p> b> i> strong> em> ul> ol>, to format a site’s content.
Bottom Line
When done well, SEO and UX complement each other to create holistic and engaging experiences for users. It is important to remember that these two disciplines are interrelated and cannot be practiced independently. Doing so will likely result in sub-par results, as each discipline has specific goals and requirements that need to be met in order to be successful. By considering the goals of both disciplines and working closely with teams that understand how to meet those goals, businesses can create web designs and websites that are not only aesthetically pleasing but are also highly effective at reaching target audiences.
Add Row 
Add 
Write A Comment