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Imagine seeing SEO (search engine optimization) create more profit for small businesses speaks for itself, but it’s important to understand exactly why SEO works. These five statistics paint a picture of why SEO has become increasingly widespread in even the most basic of marketing strategies.
45% of small businesses don’t have a website
Even in this digital age where the first place people look for information is an online search engine, whether that's Google, Bing, YouTube, or Yelp to name a few, almost half of small businesses don’t have a website. Word-of-mouth is one of the most common ways that customers relearn about a small business. However, even if the 45% of “website-less” businesses rely purely on word-of-mouth, they are missing out on a massive amount of referrals from online search engines like Google. Lost sales for them, but a fantastic opportunity for you to compete, if you take action.
53% of shoppers always do research before they buy to make the best choice
Information about a company, product, or service is only a quick Google search away. People want to learn more before buying through websites, reviews, images and competitors. Without clear online visibility, you’re leaving a hole of knowledge that may push customers elsewhere.
The most used channels for research before making an online purchase include website (74%), email (43%), social media (38%) and retailer’s mobile apps (36%)
Regardless of what generation your customers represent, this statistic proves that an optimized website is a must. Even if your product sells through a third-party platform, such as Amazon, nearly three-fourths of buyers will go hunting after more information on your company website.
The 1st result in Google’s organic search results has an average click-through-rate of 31.7%
Almost one-third of people who search on Google will click on the first result.
And, the chances of your website getting seen after that fall a staggering amount. In fact, only 0.78% of Google searchers clicked on something from the second page. Third page? Forget it.
46% of all searches on Google are seeking local information
Local customers are out there and not all of them will talk to a neighbor for recommendations. If half of Google searches are for local businesses, you need to make yourself visible.
97% of people learn more about a local company via the internet
Yes, word-of-mouth isn’t everything! A digital presence is just as important, and that starts with small business SEO.
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